Achieving Success Together

A Case Study

Watermaid® is a leading Australian manufacturer and supplier of swimming pool equipment. It is the first company to design, develop, and sell pool chlorinators for salt or mineral pools into the Australian market.

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...Logical Assembly designed our website. We're happy with the results. Will definitely recommend...

Andrew Romer


Andrew Romer


As an established name in the swimming pool equipment industry, Watermaid® decided it was time to get a new website. They needed a modern and visually appealing website that reflected their status as a leading swimming pool equipment manufacturer.

Logical Assembly delivered the website that they needed. The Watermaid® website is now:

  1. Mobile responsive - the website will automatically adjust to fit any device
  2. Optimised for Google - it gets top positions in search engine results
  3. Optimised to convert - the website has strategically-placed call to action buttons and forms

When the website was ready, we developed a backend system which allowed Watermaid® dealers to make on line transactions efficiently and securely. It worked perfectly. Because of the huge success of these projects, they recently asked us to handle their digital marketing requirements, such as lead generation, content marketing and social media campaigns.


  1. We designed a modern, mobile responsive website
  2. We successfully developed a backend system that allows dealers to securely log in and make online transactions
  3. Logical Assembly developed strategies that allowed Watermaid® to grow its dealer network
  4. We created professionally designed marketing materials such as brochures and web ads

Like Watermaid, do you want to generate leads and GROW you business?

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